YouTube A Billion Dollar Industry?
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YouTube was founded in 2005 by three former PayPal employees. It was purchased by Google in 2006 for $1.65 billion. By 2010, YouTube was showing more than 2 billion videos per day and its annual revenue was estimated between $450 million and $945 million, having more than doubled from the previous year. While some lawsuits have been filed against YouTube for copyright violations, it has become profitable. Individual YouTube users can also profit through YouTube's partner program, with some making over $10,000 per month.
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![Origins & History Founded in early 2005 by 3 former PayPal Employees. Purchased by Google in November 2006 for $1.65 billion. 65,000 uploads and 100 million views per day after 1 year. In ‘07 consumed as much bandwidth as entire internet in ’00. 1st worldwide free broadcast of a major sporting event in ‘10. Showing more than 2 billion videos a day in May 2010. [Wikipedia]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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- YouTube was created in 2005 by three friends and allowed users to upload and share videos. It grew rapidly, with over 100 million videos watched daily by 2006.
- Google acquired YouTube for $1.65 billion in 2006. While it provided a platform for sharing, it also faced issues around copyright infringement as some uploaded content violated others' copyrights.
- The Digital Millennium Copyright Act (DMCA) of 1998 was passed to limit the liability of online platforms for copyright violations by their users. It established a notice-and-takedown process for copyright claims on sites like YouTube.
KAREL COOL, MATT SEITZ, AND JASON MESTRITSFor the exclusive use .docx
KAREL COOL, MATT SEITZ, AND JASON MESTRITS
For the exclusive use of E. Cabello, 2015.
KEL403
Revised March 11, 2010
YouTube, Google, and the Rise of Internet Video
In November 2007 Google celebrated the one-year anniversary of its acquisition of YouTube. YouTube and Google Video had accomplished a major feat: together they accounted for four times as many unique visitors as their closest competitor in the Internet video market space. YouTube had become synonymous with online video sharing thanks to its brand strength and loyal user base. In fact, YouTube’s brand had skyrocketed to third place in an online brand ranking, with survey respondents rating only Google and Apple as more influential.1
Although Google and YouTube had much to celebrate, they also had many issues still to face. Google had spent $1.65 billion in stock to acquire the young video-sharing Web site only a year and a half after YouTube was founded. The emergence of competition in the video-sharing market continued to be rapid and Web trends were increasingly volatile. Some analysts also questioned viewers’ long-term attachment to YouTube. According to one blogger, “It’s hip to be social these days but it’s not at all clear that people are so ‘emotional’ about or attached to home videos and amateur content that significant network externalities have been created.”2 In fact, one analyst argued that “YouTube is [both] a time bomb and a gold mine waiting to happen.”3 Neither Google nor YouTube had built a proven business model for Internet video. How would Google develop YouTube into a profitable business without compromising its leadership position in the Internet video category? What was to become of Google’s own video site? Would the attributes that had fueled Google’s meteoric rise in Internet search apply equally to Internet video?
The Internet Video Industry
On the heels of Google’s acquisition of YouTube, Internet video had emerged as one of the hottest consumer technologies. While the demise of traditional broadcast television was in no way imminent, more and more viewers were watching video on the Internet. In a 2006 survey by research firm IDC, 33 percent of respondents reported watching Internet video. Of those, 17 percent said they watched videos daily while 42 percent watched them weekly. Although some consumers were watching full TV shows online, the most popular types of Internet video
1 Brandchannel.com Reader’s Choice Awards 2006, January 2007.
2 Starling Hunter, “Google, YouTube, and the Questions of Value,” August 2006, http://www.thebusinessofamericaisbusiness.biz/ 2006/10/google_youtube_and_the_questio.html.
3 Greg Sandoval, “YouTube Could Be a Steal at $1 Billion,” CNet News, August 2006.
©2009 by the Kellogg School of Management, Northwestern University. This case was prepared by Professor Karel Cool, Matt Seitz ’09, Jason Mestrits ’08, Sona Bajaria ’08, and Uday Yadati ’08. Cases are developed solely as the basis for class discussion. Cases are not inten ...
YouTube Research
YouTube was founded in 2005 by Chad Hurley, Steve Chen, and Jawed Karim. It grew rapidly and became the largest online video platform in the UK by 2006. In 2006, Google purchased YouTube for $1.65 billion. Today, YouTube is the world's largest video sharing platform with over 1.3 billion users uploading 300 hours of content per minute and 5 billion daily views. YouTube generates revenue through advertisements, subscriptions, and partnerships with content creators.
Unit 8 – Task 4 – Youtube
YouTube is a video sharing website launched in 2005 that allows users to upload, view, and share video content. It grew rapidly after launch and was purchased by Google in 2006. The site now hosts hundreds of hours of new video uploads each minute and reaches more 18-49 year olds than any cable network in the US. While it provides entertainment and opportunities for creators, YouTube also faces issues like inappropriate content and restrictions on creators. Overall, YouTube has become one of the most used sites on the internet and its future growth is expected to continue.
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Do you want to be a successful Youtuber? Are you finding it difficult to settle for a Profitable Niche? Do you want to avoid the pitfalls of most Youtuber encounter starting out? Do you want to increase your Subscriber base? Then it would help if you had this book.
One thing is to have an impressive skill, and another is learning how to monetize it. In this age and time, people have constantly reinvented themselves, creating a niche in what they know best to do and therefore monetizing it. We can agree that no matter how skillful you are, if you don't know how to utilize it, your skills are wasted. If your dream is escaping the unending rat race of poverty, earning big figures just by pushing out video contents about something as simple as how to cook your favorite dish, Derick Richard has something for you.
This eBook emerges from the author's deliberate attempt at trying to share what works and what doesn't when it comes to becoming a famous and successful YouTuber. In this eBook, Derick goes beyond the ordinary steps involved and dives into what it takes precisely to identify your YouTube niche and using YouTube analytics to grow your channels fast.
Derick explained, albeit clearly, his tried and tested steps to know which particular video editing software you should invest your money in. He amplifies basic editing tricks and tips, telling it straight about why each video editing works and which is preferable over the other. His only word for you is to stay glued and enjoy a full ride to establishing your own Youtube channel within some hours of thinking about it.
Other Information you will get from this book include:
Understanding the Youtube algorithm
Tricks to Youtube Advertising
Steps to Youtube Channel success
Required Equipment for youtube mastery
Youtube Optimization Strategies
Youtube video production hacks
Video making ideas
Youtube subscription growth strategies
Increasing your Youtube income
How to create engaging youtube videos
And lots more
Wait no further, Scroll up and click the BUY BUTTON to start moving from a beginner to a pro YouTuber using our strategies.youtube3
YouTube was founded in 2005 by former PayPal employees who realized the need for a site to easily upload, watch and share videos. It has since grown tremendously and is one of the most popular sites on the internet, hosting 30 million videos viewed daily. While YouTube's rapid growth is due to its ease of use and wide variety of user-uploaded content, its future profitability is uncertain due to potential copyright issues from unlicensed content.
youtube3
YouTube was founded in 2005 by former PayPal employees who realized the need for a site to easily upload, watch and share videos. It has since grown tremendously and is one of the most popular sites on the internet, hosting 30 million videos viewed daily. While YouTube's rapid growth is due to its simple uploading process and wide variety of user-uploaded content, it now faces challenges around copyright infringement and developing a profitable business model beyond advertising.
youtube2
YouTube is a video sharing website that allows users to easily upload, view and share videos. It was founded in 2005 by former PayPal employees who saw the potential for a site where users could share videos simply. YouTube quickly grew in popularity and now hosts over 30 million videos viewed each day. While its growth has been rapid, YouTube faces challenges around copyright issues and developing a business model to generate revenue from the large user base.
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Youtube
- YouTube was created in 2005 by three friends and allowed users to upload and share videos. It grew rapidly, with over 100 million videos watched daily by 2006.
- Google acquired YouTube for $1.65 billion in 2006. While it provided a platform for sharing, it also faced issues around copyright infringement as some uploaded content violated others' copyrights.
- The Digital Millennium Copyright Act (DMCA) of 1998 was passed to limit the liability of online platforms for copyright violations by their users. It established a notice-and-takedown process for copyright claims on sites like YouTube.
KAREL COOL, MATT SEITZ, AND JASON MESTRITSFor the exclusive use .docx
KAREL COOL, MATT SEITZ, AND JASON MESTRITS
For the exclusive use of E. Cabello, 2015.
KEL403
Revised March 11, 2010
YouTube, Google, and the Rise of Internet Video
In November 2007 Google celebrated the one-year anniversary of its acquisition of YouTube. YouTube and Google Video had accomplished a major feat: together they accounted for four times as many unique visitors as their closest competitor in the Internet video market space. YouTube had become synonymous with online video sharing thanks to its brand strength and loyal user base. In fact, YouTube’s brand had skyrocketed to third place in an online brand ranking, with survey respondents rating only Google and Apple as more influential.1
Although Google and YouTube had much to celebrate, they also had many issues still to face. Google had spent $1.65 billion in stock to acquire the young video-sharing Web site only a year and a half after YouTube was founded. The emergence of competition in the video-sharing market continued to be rapid and Web trends were increasingly volatile. Some analysts also questioned viewers’ long-term attachment to YouTube. According to one blogger, “It’s hip to be social these days but it’s not at all clear that people are so ‘emotional’ about or attached to home videos and amateur content that significant network externalities have been created.”2 In fact, one analyst argued that “YouTube is [both] a time bomb and a gold mine waiting to happen.”3 Neither Google nor YouTube had built a proven business model for Internet video. How would Google develop YouTube into a profitable business without compromising its leadership position in the Internet video category? What was to become of Google’s own video site? Would the attributes that had fueled Google’s meteoric rise in Internet search apply equally to Internet video?
The Internet Video Industry
On the heels of Google’s acquisition of YouTube, Internet video had emerged as one of the hottest consumer technologies. While the demise of traditional broadcast television was in no way imminent, more and more viewers were watching video on the Internet. In a 2006 survey by research firm IDC, 33 percent of respondents reported watching Internet video. Of those, 17 percent said they watched videos daily while 42 percent watched them weekly. Although some consumers were watching full TV shows online, the most popular types of Internet video
1 Brandchannel.com Reader’s Choice Awards 2006, January 2007.
2 Starling Hunter, “Google, YouTube, and the Questions of Value,” August 2006, http://www.thebusinessofamericaisbusiness.biz/ 2006/10/google_youtube_and_the_questio.html.
3 Greg Sandoval, “YouTube Could Be a Steal at $1 Billion,” CNet News, August 2006.
©2009 by the Kellogg School of Management, Northwestern University. This case was prepared by Professor Karel Cool, Matt Seitz ’09, Jason Mestrits ’08, Sona Bajaria ’08, and Uday Yadati ’08. Cases are developed solely as the basis for class discussion. Cases are not inten ...
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YouTube was founded in 2005 by Chad Hurley, Steve Chen, and Jawed Karim. It grew rapidly and became the largest online video platform in the UK by 2006. In 2006, Google purchased YouTube for $1.65 billion. Today, YouTube is the world's largest video sharing platform with over 1.3 billion users uploading 300 hours of content per minute and 5 billion daily views. YouTube generates revenue through advertisements, subscriptions, and partnerships with content creators.
Unit 8 – Task 4 – Youtube
YouTube is a video sharing website launched in 2005 that allows users to upload, view, and share video content. It grew rapidly after launch and was purchased by Google in 2006. The site now hosts hundreds of hours of new video uploads each minute and reaches more 18-49 year olds than any cable network in the US. While it provides entertainment and opportunities for creators, YouTube also faces issues like inappropriate content and restrictions on creators. Overall, YouTube has become one of the most used sites on the internet and its future growth is expected to continue.
Youtube success strategies for beginners 2020 beginners tip to increase subsc...
Youtube success strategies for beginners 2020 beginners tip to increase subsc...Marketing College Forum
Do you want to be a successful Youtuber? Are you finding it difficult to settle for a Profitable Niche? Do you want to avoid the pitfalls of most Youtuber encounter starting out? Do you want to increase your Subscriber base? Then it would help if you had this book.
One thing is to have an impressive skill, and another is learning how to monetize it. In this age and time, people have constantly reinvented themselves, creating a niche in what they know best to do and therefore monetizing it. We can agree that no matter how skillful you are, if you don't know how to utilize it, your skills are wasted. If your dream is escaping the unending rat race of poverty, earning big figures just by pushing out video contents about something as simple as how to cook your favorite dish, Derick Richard has something for you.
This eBook emerges from the author's deliberate attempt at trying to share what works and what doesn't when it comes to becoming a famous and successful YouTuber. In this eBook, Derick goes beyond the ordinary steps involved and dives into what it takes precisely to identify your YouTube niche and using YouTube analytics to grow your channels fast.
Derick explained, albeit clearly, his tried and tested steps to know which particular video editing software you should invest your money in. He amplifies basic editing tricks and tips, telling it straight about why each video editing works and which is preferable over the other. His only word for you is to stay glued and enjoy a full ride to establishing your own Youtube channel within some hours of thinking about it.
Other Information you will get from this book include:
Understanding the Youtube algorithm
Tricks to Youtube Advertising
Steps to Youtube Channel success
Required Equipment for youtube mastery
Youtube Optimization Strategies
Youtube video production hacks
Video making ideas
Youtube subscription growth strategies
Increasing your Youtube income
How to create engaging youtube videos
And lots more
Wait no further, Scroll up and click the BUY BUTTON to start moving from a beginner to a pro YouTuber using our strategies.youtube3
YouTube was founded in 2005 by former PayPal employees who realized the need for a site to easily upload, watch and share videos. It has since grown tremendously and is one of the most popular sites on the internet, hosting 30 million videos viewed daily. While YouTube's rapid growth is due to its ease of use and wide variety of user-uploaded content, its future profitability is uncertain due to potential copyright issues from unlicensed content.
youtube3
YouTube was founded in 2005 by former PayPal employees who realized the need for a site to easily upload, watch and share videos. It has since grown tremendously and is one of the most popular sites on the internet, hosting 30 million videos viewed daily. While YouTube's rapid growth is due to its simple uploading process and wide variety of user-uploaded content, it now faces challenges around copyright infringement and developing a profitable business model beyond advertising.
youtube2
YouTube is a video sharing website that allows users to easily upload, view and share videos. It was founded in 2005 by former PayPal employees who saw the potential for a site where users could share videos simply. YouTube quickly grew in popularity and now hosts over 30 million videos viewed each day. While its growth has been rapid, YouTube faces challenges around copyright issues and developing a business model to generate revenue from the large user base.
youtube1
YouTube is a video sharing website that allows users to easily upload, view, and share videos. It was founded in 2005 by former PayPal employees who saw the potential for a site where users could share videos simply. YouTube quickly grew in popularity and now hosts over 30 million videos viewed each day. While its large library of user-uploaded content has helped YouTube become very popular, it also faces challenges around copyright enforcement and developing a business model to generate revenue from the site.
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YouTube is a video sharing website that allows users to upload, view, and share videos worldwide. It was founded in 2005 by former PayPal employees who saw the potential for a site where users could easily upload and share videos. YouTube quickly grew in popularity, attracting 30 million videos and 9.1 million visitors per day by 2006. While YouTube's growth was fast, its reliance on user-uploaded content also led to copyright issues, though it has worked to address these concerns with content partners and filtering technologies.
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YouTube is a video sharing website launched in 2005 that allows users to upload and share video clips in MPEG-4 format. It was created by Chad Hurley, Steve Chen, and Jawed Karim. In November 2006, YouTube was acquired by Google for $1.65 billion and is now a subsidiary of Google operated out of San Bruno, California. YouTube hosts a wide variety of user-generated video content including movie clips, TV clips, music videos, video blogging, and short original videos.
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YouTube is one of the largest and most popular video distribution platforms on the Internet. It has more than 4 billion hours worth of video viewers every month, and an estimated 500 hours of video content are uploaded to YouTube every passing minute.
Lawrence Cheng Company Preso
YouTube is owned by Google and part of Alphabet Inc. It generates $19.77 billion annually, comprising 10.9% of Google's total revenue. YouTube remains the largest and most popular video sharing platform due to its extremely diverse content, wide audience reach, and powerful recommendation algorithm.
Youtube marketing expert
This document discusses YouTube marketing and provides an overview of YouTube's history and impact. It describes how YouTube started in 2005 as a platform for sharing personal videos. Over time it grew rapidly and was acquired by Google in 2006. Today YouTube is the largest online video platform in the world, with over 2 billion daily views. The document also examines how YouTube has influenced digital media, education, entertainment, and politics. It provides statistics on YouTube's usage and discusses both the benefits and criticisms of the platform.
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The document discusses the history and growth of YouTube from its founding in 2005 by Chad Hurley, Steve Chen and Jawed Karim to the present day. It notes that YouTube now serves over 100 million videos daily and has over 20 million unique visitors per month. The document also examines YouTube's impact, legal issues, competition from other sites, innovations like 3D playback and music playlists, and continued growth potential through technology and globalization.
Ccccc 1cc
This document discusses the history and growth of YouTube. It provides details on:
1) YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim. It has grown tremendously since then.
2) Today, YouTube serves over 100 million videos daily and gets over 20 million unique visitors per month.
3) YouTube has become a leader in online video and continues growing through technological advances and globalization.
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YouTube is a video sharing website where users can upload, view and share videos. It was founded in 2005 and was later acquired by Google. The site allows individuals and media companies to upload various types of video content including music videos, TV clips, and educational videos. Registered users can upload videos, like/dislike other videos, and have access to age-restricted content.
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This document provides information about a Youtube search project done by students at Istanbul Bilgi University. It summarizes Youtube's history and founding in 2005, its growth and popularity, features including categories and 3D playback, legal issues around copyrighted content, and competition from other video platforms. It also discusses Youtube's simple original design which has evolved, and innovations like HTML5 adoption and a native player.
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YouTube is a popular video sharing website that allows users to upload and view short videos. It was created in 2005 by Steve Chen, Chad Hurley, and Jawed Karim. The main purpose of YouTube is for users to share videos with others for entertainment, education, or other purposes. To use YouTube, one must create an account and then they can upload videos. YouTube provides advantages like educational resources and connecting people, but also disadvantages like copyright issues and cyberbullying. It has had a significant social impact by enabling sharing and connections.
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YouTube is a video sharing website where users can upload, view, and comment on videos. The document discusses how YouTube was launched in 2005 and grew rapidly, serving over 100 million videos per day by 2006. A web crawler was used to collect data from YouTube, including over 300 user profiles and relationships between users like friendships and subscriptions. The collected data was analyzed to understand how human social interactions shape the technological networks on YouTube, with distributions of content and relationships following power-law functions consistent with small-world network models.
Ccccc
This document provides information about the Youtube search project from Istanbul Bilgi University. It discusses the founding of Youtube in 2005 by Chad Hurley, Steve Chen and Jawed Karim. It then summarizes some of Youtube's key features and statistics over time, such as the addition of 100 million videos watched per day and 20 million unique visitors per month in early 2006. The document also briefly outlines some of Youtube's legal issues and competition from other video platforms.
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YouTube is an online video sharing platform that allows billions of users to watch and share originally created videos. It was created in 2005 by three former PayPal employees and was acquired by Google for $1.65 billion in 2006. YouTube is now the third most visited website globally and sees over 4 billion daily video views. Major brands like Home Depot, Nike, and universities successfully use YouTube as a marketing platform to reach large audiences by regularly posting engaging video content. Maintaining an up-to-date YouTube presence is important to avoid brand damage from outdated channels.
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YouTube, Vimeo, Vine, Twitter, and Wistia are the top 5 video marketing platforms. YouTube is the largest video sharing site, acquired by Google in 2006. Vimeo focuses on higher quality videos and was one of the first sites to support HD. Vine popularized short looping videos that are widely shared. Twitter integrated photos and videos and allows uploading videos directly from Vine. Wistia is a paid site tailored for business with tools for email capture and marketing campaigns.
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- It grew rapidly to become the largest and fastest growing video sharing site, streaming over 100 million videos per day with 65,000 new videos uploaded daily.
- Factors contributing to its success included allowing embedding of videos on other sites like MySpace which drove traffic, distributing popular and hard to find video content, and its Flash-based video player that provided a good user experience across different platforms and browsers.
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Youtube was founded in 2005 by Steve Chen, Chad Hurley and Jawed Karim as a video sharing platform. It gained popularity due to allowing users to easily upload and share videos, as well as embedding videos on external websites like Myspace. By 2006, Youtube was receiving over 100 million video views per day and saw rapid growth. Google acquired Youtube for $1.65 billion later that year, seeing its potential to capture the growing online video market.
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YouTube is a video sharing website that allows users to easily upload, view, and share videos. It was founded in 2005 by former PayPal employees who saw the potential for a site where users could share videos simply. YouTube quickly grew in popularity and now hosts over 30 million videos viewed each day. While its large library of user-uploaded content has helped YouTube become very popular, it also faces challenges around copyright enforcement and developing a business model to generate revenue from the site.
youtube!
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This document discusses YouTube marketing and provides an overview of YouTube's history and impact. It describes how YouTube started in 2005 as a platform for sharing personal videos. Over time it grew rapidly and was acquired by Google in 2006. Today YouTube is the largest online video platform in the world, with over 2 billion daily views. The document also examines how YouTube has influenced digital media, education, entertainment, and politics. It provides statistics on YouTube's usage and discusses both the benefits and criticisms of the platform.
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The document discusses the history and growth of YouTube from its founding in 2005 by Chad Hurley, Steve Chen and Jawed Karim to the present day. It notes that YouTube now serves over 100 million videos daily and has over 20 million unique visitors per month. The document also examines YouTube's impact, legal issues, competition from other sites, innovations like 3D playback and music playlists, and continued growth potential through technology and globalization.
Ccccc 1cc
This document discusses the history and growth of YouTube. It provides details on:
1) YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim. It has grown tremendously since then.
2) Today, YouTube serves over 100 million videos daily and gets over 20 million unique visitors per month.
3) YouTube has become a leader in online video and continues growing through technological advances and globalization.
Case study - YouTube
YouTube is a video sharing website where users can upload, view and share videos. It was founded in 2005 and was later acquired by Google. The site allows individuals and media companies to upload various types of video content including music videos, TV clips, and educational videos. Registered users can upload videos, like/dislike other videos, and have access to age-restricted content.
cemre korkut, Youtube search project
This document provides information about a Youtube search project done by students at Istanbul Bilgi University. It summarizes Youtube's history and founding in 2005, its growth and popularity, features including categories and 3D playback, legal issues around copyrighted content, and competition from other video platforms. It also discusses Youtube's simple original design which has evolved, and innovations like HTML5 adoption and a native player.
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YouTube: Video sharing with the rest of the internet world
YouTube is a popular video sharing website that allows users to upload and view short videos. It was created in 2005 by Steve Chen, Chad Hurley, and Jawed Karim. The main purpose of YouTube is for users to share videos with others for entertainment, education, or other purposes. To use YouTube, one must create an account and then they can upload videos. YouTube provides advantages like educational resources and connecting people, but also disadvantages like copyright issues and cyberbullying. It has had a significant social impact by enabling sharing and connections.
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YouTube is a video sharing website where users can upload, view, and comment on videos. The document discusses how YouTube was launched in 2005 and grew rapidly, serving over 100 million videos per day by 2006. A web crawler was used to collect data from YouTube, including over 300 user profiles and relationships between users like friendships and subscriptions. The collected data was analyzed to understand how human social interactions shape the technological networks on YouTube, with distributions of content and relationships following power-law functions consistent with small-world network models.
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This document provides information about the Youtube search project from Istanbul Bilgi University. It discusses the founding of Youtube in 2005 by Chad Hurley, Steve Chen and Jawed Karim. It then summarizes some of Youtube's key features and statistics over time, such as the addition of 100 million videos watched per day and 20 million unique visitors per month in early 2006. The document also briefly outlines some of Youtube's legal issues and competition from other video platforms.
You tube presentation finalized pdf
YouTube is an online video sharing platform that allows billions of users to watch and share originally created videos. It was created in 2005 by three former PayPal employees and was acquired by Google for $1.65 billion in 2006. YouTube is now the third most visited website globally and sees over 4 billion daily video views. Major brands like Home Depot, Nike, and universities successfully use YouTube as a marketing platform to reach large audiences by regularly posting engaging video content. Maintaining an up-to-date YouTube presence is important to avoid brand damage from outdated channels.
Video marketing platforms
YouTube, Vimeo, Vine, Twitter, and Wistia are the top 5 video marketing platforms. YouTube is the largest video sharing site, acquired by Google in 2006. Vimeo focuses on higher quality videos and was one of the first sites to support HD. Vine popularized short looping videos that are widely shared. Twitter integrated photos and videos and allows uploading videos directly from Vine. Wistia is a paid site tailored for business with tools for email capture and marketing campaigns.
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- YouTube was founded in February 2005 by Chad Hurley, Steve Chen, and Jawed Karim and launched in May 2005. It was acquired by Google in October 2006 for $1.65 billion.
- It grew rapidly to become the largest and fastest growing video sharing site, streaming over 100 million videos per day with 65,000 new videos uploaded daily.
- Factors contributing to its success included allowing embedding of videos on other sites like MySpace which drove traffic, distributing popular and hard to find video content, and its Flash-based video player that provided a good user experience across different platforms and browsers.
Presentation - you tube
Youtube was founded in 2005 by Steve Chen, Chad Hurley and Jawed Karim as a video sharing platform. It gained popularity due to allowing users to easily upload and share videos, as well as embedding videos on external websites like Myspace. By 2006, Youtube was receiving over 100 million video views per day and saw rapid growth. Google acquired Youtube for $1.65 billion later that year, seeing its potential to capture the growing online video market.
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YouTube A Billion Dollar Industry?
- 1. A Billion Dollar Industry? By Scott Johns
- 2. Origins & History Founded in early 2005 by 3 former PayPal Employees. Purchased by Google in November 2006 for $1.65 billion. 65,000 uploads and 100 million views per day after 1 year. In ‘07 consumed as much bandwidth as entire internet in ’00. 1st worldwide free broadcast of a major sporting event in ‘10. Showing more than 2 billion videos a day in May 2010. [Wikipedia]
- 3. “Nearly double the prime time audience of all three major US television networks combined.” [YouTube]
- 4. Controversy Multiple lawsuits have been filed against YouTube for failing to make sure videos do not violate copyright laws but no damages have been awarded as of yet. YouTube was however ordered to hand over data detailing the viewing habits of its users. Many countries have used web filtering to block their citizens from accessing YouTube due to concerns over lack of censorship. [Wikipedia]
- 5. “Some schools have blocked access to YouTube, citing the inability to determine what sort of video material might be accessed by students.” [Wikipedia]
- 6. Revenue in 2010 Various analysts estimated YouTube’s 2010 revenue to be as low as $450 million and as high as $945 million. Google doesn’t release YouTube’s actual revenue numbers, but did state that in 2010 it, “more than doubled.” [NY Times, Mashable, YouTube]
- 7. It is still unclear whether or not YouTube has become profitable.
- 8. Individuals Profiting From YouTube YouTube began inviting some users to share in advertising revenue in 2007. There are now over 10,000 YouTube channels in the partner program. After being discovered on YouTube, Justin Bieber signed a record deal with Usher. His video “Baby” is currently the most viewed YouTube video of all time with over 482 million views. [Wikipedia]
- 9. “Some partners are doing $10K a month." [Will Video For Food]
- 10. Works Cited "YouTube." Wikipedia, the Free Encyclopedia. Web. 08 Mar. 2011. <http://en.wikipedia.org/wiki/YouTube>. "YouTube | Facebook." Welcome to Facebook - Log In, Sign Up or Learn More. Web. 08 Mar. 2011. <http://www.facebook.com/youtube?v=info>. Miller, Claire C. "YouTube Ads Turn Videos Into Revenue." The New York Times. 2 Sept. 2010. Web. 7 Mar. 2011. Ostrow, Adam. "YouTube Revenue Approaching $1 Billion Per Year [REPORT]." Social Media News and Web Tips â Mashable â The Social Media Guide. Web. 08 Mar. 2011. <http://mashable.com/2010/03/05/youtube-revenue-2010/>. "YouTube - Q4 2010 Earnings Call." YouTube - Broadcast Yourself. Web. 08 Mar. 2011. <http://www.youtube.com/watch?v=J-jVzQm8kAs>. "Social Impact of YouTube." Wikipedia, the Free Encyclopedia. Web. 08 Mar. 2011. <http://en.wikipedia.org/wiki/Social_impact_of_YouTube>. Nalty, Kevin H. "How Much Money Does a YouTube Partner Make?" Will Video For Food. 2 Apr. 2008. Web. 16 Mar. 2011. <http://willvideoforfood.com/2008/04/02/how-much-money-does-a-youtube-partner-make/>.